Quote Originally Posted by XUGRAD80 View Post
I support the Xavier Administration’s plans. It’s good business, and Xavier IS a business.

The cost of retaining customers is far less than the cost of bringing new customers in. Think of students as being customers of Xavier. They want a return on their purchase, just like anyone else would want on any other purchase. Every year they can repeat their purchase or they can purchase the product somewhere else, or just stop purchasing the product. Xavier wants to have repeat customers that will continue to purchase the product they have to offer. Additionally, they want their current customers to endorse their product to other potential customers. Friends, family, children. Like any other business, they will never have 100% customer retention. However, the most successful businesses do have a higher rate or customer retention than those that are not successful. Identifying your core customer demographics and managing your business in such a way that you can delver the return on investment and customer service that will keep them as customers is the key to any successful business. .
Grad80: Bringing in 17% fewer frosh doesn't seem to be "identifying your core customer demographics" very successfully. Does your line of work permit this level of performance?