Originally Posted by
xudash
This.
Kansas AD department revenue approximates $70 million. That includes a media distribution amount that is about to get cut into roughly half (projected); or cut to about $20 million. I haven't had the time to look up where they are on the "food chain" with respect to department "profitability", but I imagine they are one of the programs that actually are underwater when things are all said and done - I imagine their athletic department is propped up by student fees like so many others.
I'm not saying or suggesting that Kansas should drop football. That obviously isn't happening. But what if the BE media agreement went north of $10 million per school, and what if Kansas could find a way to self-generate $10 million in media related revenue streams for football directly.
If the money becomes sort of, kind of neutral, which is the best place to be in for your basketball heritage, while making sure that football doesn't drag you to the bottom of the sea.