Calculated risk. US sales are flat. The brand is very strong with those who are “HD” people. It’s not like these bikers are going to buy a Honda or BMW. Very different personas for those bikes. Trump bikers may wince at the statement but they’re still buying a Harley made in WI with their next purchase.
Huge opportunity for a startup US heavy bike brand. Albeit the barriers to enter that market are high. Another reason why the CEO isn’t worried about offending US buyers.