waggy
03-20-2008, 02:50 AM
Very Interesting:
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year.
It’s a compelling read.
The PowerPoint presentation making the rounds among league execs and ad buyers attacks ESPN on several fronts.The report has made its way into ESPN’s offices, where it, obviously, does not sit well with executives. They aggressively take issue with its findings and dismiss the document as a product of network spin and corporate jealousy. They are angry at the networks that anonymously are distributing it, challenging those broadcasters to focus on their own sports business shortcomings rather than try to tear down others.
ESPN criticizes the report’s singular focus on TV ratings as myopic, and its top executives lampoon rivals that look only at TV windows and ignore the larger digital universe.
http://www.sportsbusinessjournal.com/article/58375
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year.
It’s a compelling read.
The PowerPoint presentation making the rounds among league execs and ad buyers attacks ESPN on several fronts.The report has made its way into ESPN’s offices, where it, obviously, does not sit well with executives. They aggressively take issue with its findings and dismiss the document as a product of network spin and corporate jealousy. They are angry at the networks that anonymously are distributing it, challenging those broadcasters to focus on their own sports business shortcomings rather than try to tear down others.
ESPN criticizes the report’s singular focus on TV ratings as myopic, and its top executives lampoon rivals that look only at TV windows and ignore the larger digital universe.
http://www.sportsbusinessjournal.com/article/58375